DATA DRIVEN DECISION MAKING
Data about customer behavior is abundant these days, but our clients often struggle with making this data accessible and actionable for operational and strategic decision making.
At QuantAds we have deep knowledge of the major analytics suites used, such as Google Analytics and SiteCatalyst, and we help our clients with the – often surprisingly tedious – technical implementations of those suites, including tag management and set up of tactical attribution models.
BUSINESS BACKGROUND AND REAL-LIFE EXPERIENCE
Based on our experience in eCommerce companies we know how to effectively interpret behavioral data from analytics platforms and other data sources (e.g. product and marketing data), as well as how to use this to drive business decisions.
We have the ability to generate clear insights from data and translate this into tangible strategic recommendations for marketing executives and their teams.