CREATING A PAID CHANNEL AS A REAL ALTERNATIVE TO GOOGLE
Social media advertising is becoming increasingly relevant for eCommerce companies, not only for building engagement and brand awareness but also for driving leads and sales. Facebook is today a key digital channel in many online verticals and catching up on Google’s dominant position as the largest online advertising platform.
We also work with other social platforms such as Pinterest, Instagram, and LinkedIn that target smaller, more precise audiences and can be very relevant for some eCommerce companies.
WE BRING STRUCTURE AND METHODS
Social media advertising is a much more content-driven channel than SEM, hence companies often focus on creativity and messaging. We believe that a structured approach and documented methodology will boost the effectiveness of almost any social media effort.
Our approach is centered around communicating our offering and brand messages to the right audiences at the right time. On top of this we establish business KPIs that we are confident will drive value and we continuously test and improve to drive towards tangible results.
GRANULAR CUSTOMER SEGMENTATION
Using all axes available in the social domain.
RIGOROUSLY TESTED MESSAGING
Leveraging all ad formats and targeting methods available.
CAREFULLY DEFINED BUSINESS KPIs
Balancing upper and lower funnel engagement.
WHAT OUR CLIENTS SAY
“For Danske Hospitalsklovne Social Media serves as an important instrument in creating awareness for our charity and finding the donors non-profit organizations depend on. Backed by Quantads’ structured methodology and professional execution, we were able to elevate our existing efforts and continue to reach new target segments at scale. Their understanding of the social media landscape helped us formulate a strategy towards the medium and provided us with the knowledge and training we need to digitally support our cause”
– CHRISTINE EGESKOVE BAK
Fundraisingchef, privat, Danske Hospitalsklovne