QuantAds’ Methodology

QuantAds’ Methodology

Thomas Byskov Madsen & Lasse Rasmussen - November 3, 2017

It is clear that an increased focus on prioritizing and optimizing Google Shopping campaign is crucial for everyone working in the online retail sector. What is not so clear is the correct way to go about this.

At QuantAds we work with optimization techniques in three main areas. We consider these to be relevant, not only for Google Shopping, but for all areas of Paid Digital Marketing.

 

Detailed look at the first optimization area