Optimizing Google Shopping II: Quality

Optimizing Google Shopping II: Quality

Thomas Byskov Madsen & Lasse Rasmussen - January 8, 2018

Taking a closer look at optimizing Google Shopping related to quality.

In Part 1 of QuantAds’ white paper series on Google Shopping Optimization, we looked at how to structure Shopping campaigns in relation to campaigns, adgroups and product groups in order to provide a more detailed picture and enable the marketer to make more informed decisions. In Part 2 we will look firstly at how you can identify product feed optimization opportunities using a data driven approach and secondly, how you can execute them to generate more online traffic to your Google Shopping campaigns.