Introduction to A/B testing

Introduction to A/B testing

Katrine Andersen & Ewa Seiler - October 27, 2017

When it comes to optimizing the email marketing channel, we often see that brands rely a little too much on their gut feeling when making strategic or design related decisions. But how do you know for sure what truly will generate the best results?

The answer is actually quite simple – you test.

One of the most efficient and simple tools for improving email marketing performance is A/B testing. The results you get from properly implementing an A/B testing strategy will help you better understand your subscribers’ wants and needs, which in turn will lead to higher conversion rates and more revenue per email sent. And who doesn’t want that?

However, we often see that brands aren’t approaching A/B testing correctly, and end up testing too sporadically, testing the wrong things, or just giving up on testing all together.

In this short whitepaper we will guide you through the following topics to that will help you kick-start your A/B testing strategy and fine tune your email marketing efforts.

Let’s get started.