What can you expect to get out of A/B testing?

What can you expect to get out of A/B testing?

Katrine Andersen & Ewa Seiler - October 27, 2017

By now you might be wondering what kind of results you can expect to get from your A/B testing? MailChimp examined over 200,000 split tests sent in 2013 in order to measure their average impact. According to the results, testing subject lines increased the open rate by an average of 9%, while testing the sending time increased clicks by an average of 22%.

61% Open RateQuantAds developed and implemented an A/B testing strategy for one of our clients (a big online retailer) that focused on several of the automated trigger flows they were running. One of the tests we implemented was a split test on the subject line in their profiling campaign (the goal was to get profiles to fill out their birthdate). As a result of our test we experienced a 61% increase in the open rate.76% Open Rate

In another test with the same client, we tested two different variants of the hero image. It turned out that the image used had a huge impact on the success of the campaign, as the winning variant increased the click-toopen-rate by over 76%.

As you can see, it is possible to get some really drastic impact out of your A/B testing. Not only is A/B testing an efficient way to get trustworthy results you can rely on, but it is also inexpensive and easy to implement. All of this makes it a great tool for optimizing your conversion rates and getting the most out of your Email Marketing efforts.